IQ
ProfitIQby My Code Magic

Features

Built for merchants who
care about profit

Every feature exists to answer one question: after all my costs, how much did I actually make?

Profit Tracking

Net Profit Per Order

Every order shows revenue, COGS, shipping, fees, custom costs, and net profit — calculated automatically the moment the order syncs.

Per-Variant COGS Rules

Set exact cost per product variant. Supports date-range rules (seasonal costs), tiered pricing, and a global fallback default.

Shipping Cost Allocation

Flat-fee shipping apportioned across line items, or weight-based calculation. Your actual carrier cost, not what the customer paid.

Transaction Fee Calculation

Configurable % + fixed fee per transaction (Shopify Payments, PayPal, etc.). Applied per order automatically.

Reporting

Monthly P&L Statements

Gross sales → discounts → net sales → COGS → gross profit → expenses → net profit. Printable, month-by-month, with a year-at-a-glance chart.

Dashboard KPIs

Revenue, net profit, margin, AOV, avg. profit per order — all at a glance with 7/30/90-day range filters and trend sparklines.

Customer LTV

Rank customers by total profit, revenue, and order count. See who your most valuable customers really are.

CSV Export

Export orders, products, customers, attribution, and P&L data as CSV for Excel, Google Sheets, or your accounting software.

Insights

Bundle Insights

Discover which products are co-purchased most often. See combined margin for each pair and surface bundle opportunities automatically.

UTM Attribution

Orders include UTM source, medium, campaign — see which marketing channels drive the most profitable orders, not just the most orders.

Excluded Orders

Mark refunds, test orders, or wholesale orders as excluded so they don't skew your profit figures.

Data Quality Monitor

See COGS coverage %, orders with $0 COGS, and newly synced products missing cost rules — so you always know when your numbers need attention.

Automation & Integrations

Automation Rules

Trigger actions when orders fall below a margin threshold, or when certain products are ordered. Send alerts to Slack or a webhook.

Slack Integration

Receive scheduled profit summaries direct to your Slack channel. Daily, weekly, or monthly.

Google Sheets Integration

Push profit reports into a Google Sheet on a schedule. Always-fresh data in the tool your team already uses.

MCP API

Machine-readable JSON API for AI assistants, custom dashboards, or BI tools. Bearer token auth. Rate-limited per shop.

Team & Security

Team Management (RBAC)

Add team members with Owner, Admin, or Analyst roles. Role-based access enforced server-side — analysts can view, only owners manage billing.

Audit Log

Immutable log of every significant action (config changes, exclusions, team changes) with actor, timestamp, and before/after values.

Share Links

Generate tokenised public links to specific reports. Time-limited, no login required — perfect for accountants.

GDPR Compliant

Full GDPR compliance: customer data erasure within 24h, shop data deletion within 48h of uninstall, data request logging.